About Cynthia

Cynthia Jorgensen, DrPH is the Lead for Education, Training and Communication in CDC’s Division of Viral Hepatitis, where she and her team are responsible for the development and implementation of the Know More Hepatitis and the Know Hepatitis B national education campaigns. Dr. Jorgensen has been with the CDC for over 27 years, and prior to joining DVH, led several national cancer prevention campaigns, as well as starting her communication work in HIV/AIDS prevention. She is a Past President of national SOPHE (Society for Public Health Education), a former chair of CDC’s Behavioral Sciences Working Group and is an adjunct Associate Professor at Emory University’s School of Public Health, where she teaches classes on health communication and behavioral theory.

This speaker will be presenting at the following session(s)

  • How to develop successful awareness raising campaigns?  Harnessing the learning from civil society and other global initiatives

    Ballroom 3

    Day: 1 November

    Time: 15:30

    Chairs: Achim Kautz, Leberhilfe Projekt gUG and Dr. Sema Mandal, Public Health England

    Presentations:

    • Beyond hepatitis – experiences to mobilize society.
    • Dr. Renata Schiavo, ‎Strategic Communication Resources, and Health Equity Initiative, and Columbia University
    • The power of data to drive advocacy.
    • Tara Farrell, World Hepatitis Alliance
    • Country case studies.
      Bangladesh: Dr. Mohammad Ali, National Liver Foundation of Bangladesh
      United States: Dr. Cynthia Jorgensen, US Centers for Disease Control and Prevention
    • Q & A session.

    Session objectives:

    • Lessons learnt from global awareness strategies in other fields.
    • Lessons learnt from major hepatitis awareness strategies.
    • Identify key data needed to structure awareness strategies.
    • How a global awareness strategy can be used - based on local data - at a local level?